Private Equity Ad-Tech Co.
Modernizing Ad Tech Infrastructure for Real-Time Insights
01 The Challenge
Private Equity Ad-Tech Co. is the leading SDK-less offerwall, connecting users to rewards from brands they love. To keep up with growth and deliver more value to advertisers and users, our private equity client needed to redesign their ad tech mobile site, modernize its core systems, and give the marketing team real-time access to campaign performance data.
Key challenges included:
Outdated site design impacting user engagement.
Limited visibility into live marketing metrics.
Legacy infrastructure with scalability and security constraints.
02 Our Approach
V.Two partnered to deliver both a design refresh and a full modernization of the underlying ad tech stack.
Design & Front-End
Complete redesign of the mobile site to improve user experience and conversion.
Infrastructure & Scalability
Re-architected core application components to improve stability and efficiency.
Created a migration roadmap to move hosting to a secure, cloud-based environment with better performance and scalability.
Data & Analytics
Implemented Fivetran ETL pipelines to move application data into a Snowflake database in real time.
Built custom Power BI reports to give the marketing team instant visibility into performance metrics.
Real-Time Decision Making: Marketing teams can act instantly on live performance data.
Enhanced User Experience: A modern, mobile-first design drives better engagement.
Stronger Infrastructure: Improved security, scalability, and system reliability.
03 The Impact
About Our Client
Private Equity Ad-Tech Co. the world’s easiest SDK-less offerwall, connecting consumers with rewards from brands they love. By integrating seamlessly with apps and platforms, it helps publishers generate revenue while delivering engaging experiences for users.
Business Owner
"V.Two’s modernization of our platform has been a game-changer. We now have real-time insights, a faster site, and the scalability we need to grow."
